Articles

When a crisis hits, many business leaders are caught flat-footed, unable to take decisive action. Generally, the reason for their inaction is the same — when everything goes wrong, the usual playbook no longer applies, which means they’re flying blind in a storm. There are some businesses, however, that seem to thrive in a crisis and emerge out the other side stronger.

At its essence, every transaction is identical. Consumers exchange their money for a product or service they consider of value. Countless hours have been spent by product designers, marketers, and executives identifying what price customers will pay for their product or service. However, to establish a meaningful price point, companies must consider how their customers define value, not merely what that value is.

Integrated marketing is about unifying your message and strategy across multiple platforms to ensure better performance and a unified brand presence. Integrated advertising is the cousin of integrated marketing, taking all the same goals and lessons and applying them to paid advertising campaigns. But no initiative comes together by accident — you need careful planning, strategy, and execution to make everything work in your favor. Here’s how to get started.

When you hire a new agency, there’s a lot you should look for — primarily transparency, communication, and experience. But the search process is just the first step. A successful relationship between your organization and your marketing agency depends on a successful onboarding. With that in mind, here are a few of the steps you should expect.

Whether you're actively in the process of exploring a new agency or reconsidering your current partnerships, the following are some questions to consider to guide your decision.

If you want to continue a long-term, productive relationship with your agency, you’ll need to be able to solve problems when they arrive. Here are a few common roadblocks you may encounter with an agency and how to address them to get back on track.

Whether you’re just starting out as a marketing manager or you’ve been in the role for some time, it’s never too late to learn more about how to be the best marketing manager you can be. Here’s our advice for all the marketing managers out there.

Bringing in website visitors is all well and good, but unless you’re running an ad-supported site, visitors aren’t keeping the lights on. You need to turn those visitors into leads so you can turn those leads into paying customers. The broader part of your strategy is simple, even if it's not easy. Make a good product, write good content, and market your content so that the right people visit your website. That's the basis for getting the kind of visitors you want to convert in the first place, but we're not here to talk about that. We're here to talk about what happens once a visitor arrives at your website.