Articles

Having a website is crucial to any modern business. It’s the hub of your entire business, allowing you to inform your customers and put forth whatever message is most important to you and your business. It’s where you host your blog, where you build landing pages to turn prospects into leads, and maybe even where you sell your product directly.

In the process of turning strangers into customers, marketing is only half the battle. The second half is sales, and […]

It wasn’t so long ago that there were only a handful of channels you could use to market your business. […]

People have been ringing the death knell for email marketing for more than a decade, but email marketing is [...]

The feud between sales teams and marketing teams is a tale as old as time. To hear the sales team’s side of things, the marketing team is too eager to turn prospects into leads, so they’re handing over leads that aren’t qualified and are hard to convert. From the marketing team’s perspective, the sales team isn’t working hard enough to convert qualified leads.

Integrated marketing is a simple idea with a potentially complicated plan of execution. The goal is to create marketing campaigns […]

Integrated marketing was a little slow getting off the ground, but it has taken off and flown in the last […]

Website design is crucial — making mistakes when it comes to the way that users interact with your site is a surefire way to lose leads and visitors as people fail to be captured by your site. Maybe it’s too complicated, maybe it’s not informative enough, or maybe it’s too slow. In any case, you need to get your site running as smoothly as possible.