Articles

The phrase “artificial intelligence” gets thrown around so much that it’s obvious not everyone means the same thing by it. […]

If you’re a B2B business, there’s a good chance you’ve been neglecting social media as part of their marketing plan. […]

There are a lot of ways to judge whether your marketing efforts are working, but one of your most important […]

Rather than casting a wide net, showing thousands of leads the kind of work you do and hoping some of […]

Last month, we wrote about the increasingly important challenge of marketing to Generation Z, those born between 1997 and 2012. […]

On the internet, everyone older than you is a boomer and everyone younger than you is a millennial. In the […]

The Super Bowl has come and gone, and it’ll go down in history as one of the good ones. Patrick Mahomes became the youngest person in history to win Super Bowl MVP, along with a few other superlatives to add to his resume, and the Chiefs came back from their third double-digit deficit in one postseason to take home the Lombardi Trophy.

Everyone wants to stand out, and marketers are no exception. Sometimes, though, marketers go a little too far in their efforts to come up with unique, memorable campaigns — occasionally with significant financial consequences. Here are a few of the most misguided campaigns from the last year.