Articles
Here’s the important number right up front: businesses that prioritize sales and marketing alignment close sales 67 percent more effectively. […]
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Coming up with clever, profitable, insightful marketing campaigns is only the beginning of a marketer’s job. The other part is figuring out if those clever campaigns actually worked. Back in the old days, you didn’t have much recourse in that area. You put an ad in the newspaper or on a billboard, and if sales went up, then it worked!
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Sales and marketing teams haven’t always gotten along. Both departments are working toward the same goals — to boost the […]
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Marketing is always evolving. The sun will always rise in the morning, Disney will always put out new Star Wars […]
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It’s official: 2020 is here. We’re closer to 2050 than we are to the year Indiana Jones and the Last […]
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We’re sure you’ve heard this stat before: it takes five to seven touchpoints with your brand before a consumer makes […]
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If you’re a business owner, you’re constantly trying to grow your reach, increase brand awareness, bring in new customers, and […]
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Unless you’ve been living under a rock, you’ve noticed that websites these days seem to be deeply interested in whether […]
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