Articles

Social media is, well, social, right? People consuming and sharing content is what makes social networking what it is, but […]

Facebook was one of the first sites to launch ads back in 2007 and since then the algorithm that Facebook […]

From the quantitative reach of influencers to the audience those influencers qualitatively reach and the logistics behind influencer management, setting […]

Pinterest’s moment in the spotlight may have passed since it was the hottest new social network, but the company has […]

Like any other channel, influencer marketing has to be done correctly. When you don’t properly strategize how you’re going to use this approach, you risk wasting money or seriously compromising your brand image. Here’s how influencer marketing can go wrong.

Facebook has announced that it will be testing a new feature that serves business suggestions to people who don’t follow those businesses. When users browse their usual news feed, they’ll see suggestions for topics that they might be interested in — a news article about home improvement ideas might have a button underneath it asking if the reader is interested in DIY projects, for example.

Looking forward to 2021, how should you continue to ride the sudden uptick in the effectiveness of social media and leverage the new optimism of a post-COVID world? Harvard Business Review has some suggestions.

LinkedIn Live launched back in 2017, and it’s been quite a success. According to LinkedIn, video content is growing faster than any other type of content on the platform. It’s also five times more likely to generate conversion and 20 times more likely to be shared.