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Every year it rolls around, and every year, companies, marketers, and sporting affiliates salivate at the potential that Super Bowl […]

The ever-changing technology landscape has led to a shift in advertising and marketing strategies every year. In the last two […]

Between the November elections, the dawn of a new year, and the spread of a COVID-19 vaccine, people are starting to let themselves hope for a return to something resembling normalcy. While advertisers will eagerly revise their messaging to match the moment, there’s no doubt the lessons learned during 2020 have left a lasting impression. So what should advertisers keep in mind for the year to come?

Most CMOs understand the benefits of A/B testing — companies everywhere will happily run comparisons on email subject lines, landing pages, website colors, and CTAs. In the realm of digital advertising, however, the experimental nature of marketers tends to be underutilized.

The Super Bowl has come and gone, and it’ll go down in history as one of the good ones. Patrick Mahomes became the youngest person in history to win Super Bowl MVP, along with a few other superlatives to add to his resume, and the Chiefs came back from their third double-digit deficit in one postseason to take home the Lombardi Trophy.