Articles
No one likes to invest time and money into something that might not yield results. This concern is particularly relevant […]
Read more
A powerful brand isn’t all about creating a unique image, mascot, or logo. Your brand encompasses the look, feel, and [...]
Read more
Brand alignment is vital for measuring cohesion and consistency in a brand’s messaging. The metric involves the perspectives of internal […]
Read more
Last night, millions of people watched the Chiefs and the Eagles duke it out for the Super Bowl title. (For […]
Read more
Branding is the make-or-break difference between unremarkable business transactions and a lasting relationship with customers. This relationship (and how customers […]
Read more
As the market landscape grows ever more competitive, brands need to develop new strategies to ensure continued success. Since most […]
Read more
Brand identity is strongly associated with and tied to emotion and motivation. Well-developed brands inspire a strong emotional response and […]
Read more
Why do people buy things? What motivates them to make a purchase? If businesses don’t understand why their customers buy, […]
Read more

