Articles

A powerful brand isn’t all about creating a unique image, mascot, or logo. Your brand encompasses the look, feel, and [...]

Brand alignment is vital for measuring cohesion and consistency in a brand’s messaging. The metric involves the perspectives of internal […]

Last night, millions of people watched the Chiefs and the Eagles duke it out for the Super Bowl title. (For […]

Branding is the make-or-break difference between unremarkable business transactions and a lasting relationship with customers. This relationship (and how customers […]

As the market landscape grows ever more competitive, brands need to develop new strategies to ensure continued success. Since most […]

Brand identity is strongly associated with and tied to emotion and motivation. Well-developed brands inspire a strong emotional response and […]

Why do people buy things? What motivates them to make a purchase? If businesses don’t understand why their customers buy, […]

Customers have grown more outspoken in their preferences and social stances in the last several years. From equality to social […]