Articles

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Social Media Marketing
How Marriot Bonvoy Creatively Used Pinterest
Pinterest’s moment in the spotlight may have passed since it was the hottest new social network, but the company has […]
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Marketing Alignment
Why ABM Needs Sales and Marketing Alignment
ABM is the latest and greatest strategy for B2B companies, but it requires an all-in mentality. Historically, a drastic switch […]
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SEO
What is Search Intent Optimization?
Google processes over 70,000 searches per second — you can visualize that ridiculous number here — for a total of […]
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Email Marketing
What Emails Do Customers Want to Receive?
Last month, we wrote about how (and why) you should be segmenting your marketing email list. In short, segmenting [...]
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Content Marketing
Zombies and Marketing: Don’t be Brain Dead
It’s no secret that good content, when used wisely and consistently, can help connect a business to its customers on […]
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