Articles

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Marketing Alignment
Helping Sales Through Buyer Personas
Every business owner would benefit from having a “model customer” who could provide feedback and express preferences and opinions about […]
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Integrated Marketing Lead Generation
Partnership Marketing’s Impact on Sales
Partnership marketing occurs when two or more brands or companies work together to build each other’s businesses. The collaboration is […]
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Advertising
How to Improve Your Advertising Budget
Advertising is an essential function for nearly every business. It creates sales, improves revenue, and creates awareness for the brand. […]
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Strategic Marketing
Building a Marketing Plan — 10 Key Components
Without a marketing plan, your company’s marketing can get pretty sloppy. You might pursue channels that aren’t helping you, keep […]
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Marketing Alignment
Balancing Attracting and Maintaining Customers
You’ve heard it a million times before: it’s far more expensive to make a new customer than to keep an […]
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Content Marketing
How to Use Your Customers to Tell Your Story
User-generated content (UGC) has exploded in recent years, from customer advocates all the way up to the biggest names in […]
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