Articles

Salespeople tend to be resistant to changes in their routines — sales is an art form, and they often don’t appreciate the addition of cumbersome software and tracking tools to their techniques. Despite their hesitation, a CRM is one of the most valuable additions to your organization’s tech stack. A CRM can make your entire organization, from marketing to sales to service, more efficient and streamline throughout the sales process. Here’s how to convince your salespeople of the importance of a CRM.

The handoff between marketing — the team that gets people in the door — and customer success — the team that keeps them happy once they’re in — has to be seamless. Why is this handoff so important? Keep reading.

The feud between sales teams and marketing teams is a tale as old as time. To hear the sales team’s side of things, the marketing team is too eager to turn prospects into leads, so they’re handing over leads that aren’t qualified and are hard to convert. From the marketing team’s perspective, the sales team isn’t working hard enough to convert qualified leads.

Here’s the important number right up front: businesses that prioritize sales and marketing alignment close sales 67 percent more effectively. […]

Sales and marketing teams haven’t always gotten along. Both departments are working toward the same goals — to boost the […]