Articles

Social media remains one of the most popular business marketing strategies, with 77% of marketers reporting its effectiveness for their […]

They’re among the savviest consumers marketers have had to contend with. They have a combined spending power of over $144 […]

Advertising is an essential function for nearly every business. It creates sales, improves revenue, and creates awareness for the brand. […]

The COVID-19 pandemic had a profound impact on every aspect of the global economy, from manufacturing to retail to transportation. […]

In the last year or so, “retail investing” — investing by nonprofessionals through brokerage accounts — has exploded onto the […]

Like any other channel, influencer marketing has to be done correctly. When you don’t properly strategize how you’re going to use this approach, you risk wasting money or seriously compromising your brand image. Here’s how influencer marketing can go wrong.

Facebook has announced that it will be testing a new feature that serves business suggestions to people who don’t follow those businesses. When users browse their usual news feed, they’ll see suggestions for topics that they might be interested in — a news article about home improvement ideas might have a button underneath it asking if the reader is interested in DIY projects, for example.

Over the course of the last 20 years or so, Facebook has expanded from simple status updates to business pages, instant messaging, and the acquisition of major tech startups like Instagram and WhatsApp. The acquisitions in particular have garnered some unwelcome attention from regulators who think that Facebook should be broken into smaller pieces for anti-trust reasons. But what if Facebook didn’t need to be broken up? What if the world of social media users did it for them?