The cannabis space is highly regulated in all areas, from production and sales to advertising. The good news is once […]

QR codes are almost 30 years old, but they’re only recently enjoying a renaissance. For years, they were inconvenient and […]

The landscape of marketing is constantly shifting. New platforms or even entire fields of marketing spring up seemingly overnight, and […]

Between the November elections, the dawn of a new year, and the spread of a COVID-19 vaccine, people are starting to let themselves hope for a return to something resembling normalcy. While advertisers will eagerly revise their messaging to match the moment, there’s no doubt the lessons learned during 2020 have left a lasting impression. So what should advertisers keep in mind for the year to come?

Most CMOs understand the benefits of A/B testing — companies everywhere will happily run comparisons on email subject lines, landing pages, website colors, and CTAs. In the realm of digital advertising, however, the experimental nature of marketers tends to be underutilized.

Account-based advertising is like any other digital advertising campaign, except it’s laser-focused. Rather than casting a net to anyone who might be interested in what you’re offering, you can narrow in on only the accounts you want to engage.

Inbound marketing, content marketing, and integrated marketing are all incredibly useful tools for building brand recognition and customer loyalty. If they have one downside, though, it’s that they take a little while to really kick into high gear. PPC ads are the perfect way to fill the gap.

Coming up with clever, profitable, insightful marketing campaigns is only the beginning of a marketer’s job. The other part is figuring out if those clever campaigns actually worked. Back in the old days, you didn’t have much recourse in that area. You put an ad in the newspaper or on a billboard, and if sales went up, then it worked!

Ads are an ingrained part of the online experience, and Google knows this better than anyone — they brought in […]

Think of the best ads you’ve seen in recent years — the ones that made you share, want to buy, […]

Sometimes, despite everyone’s best efforts, marketing goes wrong. It’s not that the team behind a particular campaign had any malicious […]

When you think of digital ad platforms, it’s Facebook, Google, and then everyone else. At least, that’s how the common […]

The year was 2010. Body wash was a luxury, not a necessity. The market was growing by around 7% a […]

For many businesses, there seems to be a dichotomy when it comes to Google Adwords. You either love it or […]

For over 10 years now, we have spent countless hours digging into Adwords Campaigns that prospects bring to us desperately […]

We’ve finally made it — the final chapter of our five-part series on the world of online advertising. As you’ve […]

We’re entering the home stretch now with the fourth post of our five-part series involving the world of online advertising. […]

Welcome back to our five-part series on the world of online advertising. Now that we’ve taken a brief look at […]

“All the world’s a stage, and all the men and women merely players.”

The world of online advertising can seem a bit daunting when you first dive into it, especially since so much […]