The Benefits of Experimental Advertising
Most CMOs understand the benefits of A/B testing — companies everywhere will happily run comparisons on email subject lines, landing pages, website colors, and CTAs. In the realm of digital advertising, however, the experimental nature of marketers tends to be underutilized.
The Basics of Account-Based Advertising
Account-based advertising is like any other digital advertising campaign, except it’s laser-focused. Rather than casting a net to anyone who might be interested in what you’re offering, you can narrow in on only the accounts you want to engage.
Audit Your PPC Campaign and Focus on Metrics That Matter
Inbound marketing, content marketing, and integrated marketing are all incredibly useful tools for building brand recognition and customer loyalty. If they have one downside, though, it’s that they take a little while to really kick into high gear. PPC ads are the perfect way to fill the gap.
6 Google Analytics Tools to Gauge Your Marketing
Coming up with clever, profitable, insightful marketing campaigns is only the beginning of a marketer’s job. The other part is figuring out if those clever campaigns actually worked. Back in the old days, you didn’t have much recourse in that area. You put an ad in the newspaper or on a billboard, and if sales went up, then it worked!
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We excel in every phase of the marketing process, from research and planning to campaign execution and analytics. We won’t pigeonhole you — every marketing strategy and solution we offer is built from the ground up to be unique to your organization.