How Your Ads Should Change in 2021

Between the November elections, the dawn of a new year, and the spread of a COVID-19 vaccine, people are starting to let themselves hope for a return to something resembling normalcy. While advertisers will eagerly revise their messaging to match the moment, there’s no doubt the lessons learned during 2020 have left a lasting impression. So what should advertisers keep in mind for the year to come?

The Benefits of Experimental Advertising

Most CMOs understand the benefits of A/B testing — companies everywhere will happily run comparisons on email subject lines, landing pages, website colors, and CTAs. In the realm of digital advertising, however, the experimental nature of marketers tends to be underutilized.

The Basics of Account-Based Advertising

Account-based advertising is like any other digital advertising campaign, except it’s laser-focused. Rather than casting a net to anyone who might be interested in what you’re offering, you can narrow in on only the accounts you want to engage.

Audit Your PPC Campaign and Focus on Metrics That Matter

Inbound marketing, content marketing, and integrated marketing are all incredibly useful tools for building brand recognition and customer loyalty. If they have one downside, though, it’s that they take a little while to really kick into high gear. PPC ads are the perfect way to fill the gap.

6 Google Analytics Tools to Gauge Your Marketing

Coming up with clever, profitable, insightful marketing campaigns is only the beginning of a marketer’s job. The other part is figuring out if those clever campaigns actually worked. Back in the old days, you didn’t have much recourse in that area. You put an ad in the newspaper or on a billboard, and if sales went up, then it worked!

Google Chrome Has A New Ad-Blocker. Will Your Ads Make The Cut?

Ads are an ingrained part of the online experience, and Google knows this better than anyone — they brought in […]

Why Emotion In Marketing Works And How To Use It Yourself

Think of the best ads you’ve seen in recent years — the ones that made you share, want to buy, […]

What Not To Do: 4 Bad Ideas In Recent Marketing

Sometimes, despite everyone’s best efforts, marketing goes wrong. It’s not that the team behind a particular campaign had any malicious […]

Amazon Advertising is Too Big To Ignore

When you think of digital ad platforms, it’s Facebook, Google, and then everyone else. At least, that’s how the common […]

How Great Marketing Helped Old Spice

The year was 2010. Body wash was a luxury, not a necessity. The market was growing by around 7% a […]
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