Most CMOs understand the benefits of A/B testing — companies everywhere will happily run comparisons on email subject lines, landing pages, website colors, and CTAs. In the realm of digital advertising, however, the experimental nature of marketers tends to be underutilized.

Account-based advertising is like any other digital advertising campaign, except it’s laser-focused. Rather than casting a net to anyone who might be interested in what you’re offering, you can narrow in on only the accounts you want to engage.

Inbound marketing, content marketing, and integrated marketing are all incredibly useful tools for building brand recognition and customer loyalty. If they have one downside, though, it’s that they take a little while to really kick into high gear. PPC ads are the perfect way to fill the gap.

Coming up with clever, profitable, insightful marketing campaigns is only the beginning of a marketer’s job. The other part is figuring out if those clever campaigns actually worked. Back in the old days, you didn’t have much recourse in that area. You put an ad in the newspaper or on a billboard, and if sales went up, then it worked!

Ads are an ingrained part of the online experience, and Google knows this better than anyone — they brought in […]

Think of the best ads you’ve seen in recent years — the ones that made you share, want to buy, […]

Sometimes, despite everyone’s best efforts, marketing goes wrong. It’s not that the team behind a particular campaign had any malicious […]

When you think of digital ad platforms, it’s Facebook, Google, and then everyone else. At least, that’s how the common […]

The year was 2010. Body wash was a luxury, not a necessity. The market was growing by around 7% a […]

For many businesses, there seems to be a dichotomy when it comes to Google Adwords. You either love it or […]