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Audit Your PPC Campaign and Focus on Metrics That Matter
Inbound marketing, content marketing, and integrated marketing are all incredibly useful tools for building brand recognition and customer loyalty. If […]
6 Google Analytics Tools to Gauge Your Marketing
Coming up with clever, profitable, insightful marketing campaigns is only the beginning of a marketer’s job. The other part is […]
Google Chrome Has A New Ad-Blocker. Will Your Ads Make The Cut?
Ads are an ingrained part of the online experience, and Google knows this better than anyone — they brought in […]
Why Emotion In Marketing Works And How To Use It Yourself
Think of the best ads you’ve seen in recent years — the ones that made you share, want to buy, […]
What Not To Do: 4 Bad Ideas In Recent Marketing
Sometimes, despite everyone’s best efforts, marketing goes wrong. It’s not that the team behind a particular campaign had any malicious […]
Amazon Advertising is Too Big To Ignore
When you think of digital ad platforms, it’s Facebook, Google, and then everyone else. At least, that’s how the common […]
How Great Marketing Helped Old Spice
The year was 2010. Body wash was a luxury, not a necessity. The market was growing by around 7% a […]
The Optimization Behavior That Guarantees Failure
For many businesses, there seems to be a dichotomy when it comes to Google Adwords. You either love it or […]
The One Thing That Will Ruin Your Adwords Campaign
For over 10 years now, we have spent countless hours digging into Adwords Campaigns that prospects bring to us desperately […]
The World of Online Advertising Part 5: Ad Trafficking and Optimization, Reporting, and a Make Good Agreement
We’ve finally made it — the final chapter of our five-part series on the world of online advertising. As you’ve […]
The Secret Sauce
Integrating all things digital to make your sites and applications do what you want.