Articles

Remember the old days of Google? When you had to type everything exactly right and memorize all kinds of Boolean operators to get a result that was relevant to what you were looking for? (If you don’t know what a Boolean operator is, consider yourself lucky.)

We’ve written extensively about account-based marketing in the past. The basic idea is simple — rather than spreading your marketing message to anyone who’ll listen, you go out and find the people you want as clients first, then direct custom messaging directly to them. For B2B companies in niche industries, it can be a game-changer.

The handoff between marketing — the team that gets people in the door — and customer success — the team that keeps them happy once they’re in — has to be seamless. Why is this handoff so important? Keep reading.

Content marketing is a bit of an art form. Anyone can pump out a dozen dry, boring blogs a month about whatever their specialist subject is, but not everyone can make content that people actually want to come back to, boosting their website up the ranks and creating real relationships.

LinkedIn Live launched back in 2017, and it’s been quite a success. According to LinkedIn, video content is growing faster than any other type of content on the platform. It’s also five times more likely to generate conversion and 20 times more likely to be shared.

Inbound marketing, content marketing, and integrated marketing are all incredibly useful tools for building brand recognition and customer loyalty. If they have one downside, though, it’s that they take a little while to really kick into high gear. PPC ads are the perfect way to fill the gap.

If you’re running a website that manages a lot of content, you need a content management system (CMS). It allows […]

The great thing about being in the marketing world in the 21st century is that there’s so much software to […]