Articles
Historically, marketing and sales have been seen as separate entities that drive separate business functions; marketing builds awareness about a […]
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Every business owner would benefit from having a “model customer” who could provide feedback and express preferences and opinions about […]
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Sales and marketing teams share a shared goal: to provide customer value and drive company results. However, these two teams […]
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A well-established marketing agency provides comprehensive solutions, tools and expertise to establish and develop a brand. As such, it is […]
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The alignment of marketing and sales remains a significant challenge for many companies. A sales-qualified lead differs markedly from the […]
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Marketing professionals know about conversion funnels—aka sales funnels. At the top, there’s a big opening that many consumers slide into. […]
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In a world where software is a dime a dozen, attracting and maintaining a customer base is a constant battle. […]
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SaaS has seen a rapid increase in demand over the past two years. The pandemic has had some positive impact […]
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