Articles

The alignment of marketing and sales remains a significant challenge for many companies. A sales-qualified lead differs markedly from the […]

Marketing professionals know about conversion funnels—aka sales funnels. At the top, there’s a big opening that many consumers slide into. […]

In a world where software is a dime a dozen, attracting and maintaining a customer base is a constant battle. […]

SaaS has seen a rapid increase in demand over the past two years. The pandemic has had some positive impact […]

As your company grows, you’ll find that your marketing needs grow with it. What could initially be handled by a […]

Marketing has always been a relatively ephemeral field to track — you might put an ad in the paper and […]

The marketing world is constantly evolving. Most recently, we’ve seen a major and sudden pivot to digital, remote, and contactless […]

Digital marketing revolves around acquiring and converting leads. In order to analyze whether or not your marketing efforts are working, you need to know not only how many leads are being generated, but how much each lead is costing your organization and how much revenue each lead is bringing in. Here are some things to consider.