Articles
Salespeople tend to be resistant to changes in their routines — sales is an art form, and they often don’t appreciate the addition of cumbersome software and tracking tools to their techniques. Despite their hesitation, a CRM is one of the most valuable additions to your organization’s tech stack. A CRM can make your entire organization, from marketing to sales to service, more efficient and streamline throughout the sales process. Here’s how to convince your salespeople of the importance of a CRM.
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If you’re searching for options to boost your internal marketing team here are some reasons an agency partnership may be the right solution.
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Keeping your existing customers happy means assisting them at every step of the way, which is why the handoff from sales to service is a crucial step. A smooth transition from sale to onboarding to the Client Services team ensures that an account is being managed properly during a vital time in the beginning of the client relationship. How can you make that happen?
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Thanks to the seismic shift in the modern work environment caused by the pandemic in 2020, remote meetings are a fact of life for many office workers across the U.S. However, even with modern technology, to successfully conduct a remote meeting requires some additional work on the leader’s part. If you’re going to be hosting remote meetings in the future, here are a few best practices to consider.
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Free trials are often a tempting method for attracting new customers. In the ideal scenario, a potential customer takes advantage of a free trial offer to test a product or service, and after realizing the value gained becomes a lifetime subscriber or recurring purchaser. Customers as well tend to prefer a free trial because there’s no upfront commitment to gain access to the promoted service or product. Before you consider a free trial of your products or services, there are a few key things to consider.
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When you hire a new agency, there’s a lot you should look for — primarily transparency, communication, and experience. But the search process is just the first step. A successful relationship between your organization and your marketing agency depends on a successful onboarding. With that in mind, here are a few of the steps you should expect.
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Whether you're actively in the process of exploring a new agency or reconsidering your current partnerships, the following are some questions to consider to guide your decision.
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If you want to continue a long-term, productive relationship with your agency, you’ll need to be able to solve problems when they arrive. Here are a few common roadblocks you may encounter with an agency and how to address them to get back on track.
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