Articles
Marketing is always a moving target, and digital marketing has been especially volatile over the last few years. New platforms, […]
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Remember the old days of Google? When you had to type everything exactly right and memorize all kinds of Boolean operators to get a result that was relevant to what you were looking for? (If you don’t know what a Boolean operator is, consider yourself lucky.)
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Having a website is crucial to any modern business. It’s the hub of your entire business, allowing you to inform your customers and put forth whatever message is most important to you and your business. It’s where you host your blog, where you build landing pages to turn prospects into leads, and maybe even where you sell your product directly.
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Coming up with clever, profitable, insightful marketing campaigns is only the beginning of a marketer’s job. The other part is figuring out if those clever campaigns actually worked. Back in the old days, you didn’t have much recourse in that area. You put an ad in the newspaper or on a billboard, and if sales went up, then it worked!
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Marketing is a moving target, and maybe no aspect of the marketing world shifts faster than the world of SEO […]
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Ads are an ingrained part of the online experience, and Google knows this better than anyone — they brought in […]
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As a small business owner, you may sometimes feel that your website is a little fish in a vast ocean […]
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In the world of marketing, we’re always on the lookout for the next big trend or, at the very least, […]
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