Articles

The marketplace has grown ever more competitive in many industries, and customer needs and expectations [...]

Most B2B organizations focus on quality lead generation to grow and maintain their business. This focus requires a solid lead […]

Demand generation starts with lead generation – qualified lead generation, that is. On its surface, lead generation is a relatively […]

Sales and marketing teams share a shared goal: to provide customer value and drive company results. However, these two teams […]

Digital marketing revolves around acquiring and converting leads. In order to analyze whether or not your marketing efforts are working, you need to know not only how many leads are being generated, but how much each lead is costing your organization and how much revenue each lead is bringing in. Here are some things to consider.

Buyer personas are a core component of virtually every marketer’s plan. They’re a fictionalized, generalized representation of your ideal customer, […]

Content marketing works — that’s why everyone’s doing it. According to one survey, more than 90 percent of organizations use content in their marketing efforts, and the Content Marketing Institute assures us that content marketing generates three times as many leads as outbound marketing — for about a third the cost.

Lead generation lives somewhere between marketing and sales — as a result, it can be difficult for marketing teams and […]