Articles
Sales and Marketing Alignment Lack of sales and marketing alignment — often called “smarketing” — isn’t a new problem. While […]
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Boost Sales and Marketing Alignment by Tracking and Measuring Quantifiable Results We can’t talk about sales and marketing alignment — […]
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Dashboards And Reporting If you’re not keeping an eye on your goals on a monthly (even daily) basis, you run […]
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Marketing professionals know about conversion funnels—aka sales funnels. At the top, there’s a big opening that many consumers slide into. […]
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The biggest speed bump in the process of turning a stranger into a customer historically comes from one place — […]
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