Articles

A landing page is a page that customers, or potential customers, will “land upon” on your website. In terms of […]

Your website is the hub of all your marketing efforts. All of your emails, social posts, and search ads lead back to your website, and when they do, they need somewhere to land. You can build as many landing pages as you want — pages for sales, specific campaigns, particular channels, and even unique products — but the most important thing is to convert the visitors on those pages to paying customers. Here’s how to do that.

Bringing in website visitors is all well and good, but unless you’re running an ad-supported site, visitors aren’t keeping the lights on. You need to turn those visitors into leads so you can turn those leads into paying customers. The broader part of your strategy is simple, even if it's not easy. Make a good product, write good content, and market your content so that the right people visit your website. That's the basis for getting the kind of visitors you want to convert in the first place, but we're not here to talk about that. We're here to talk about what happens once a visitor arrives at your website.

Website owners love to brag about their visitor counts. Hundreds of thousands of people visit this site every day, so we’re doing well, right? If your website is a news site or blog whose revenue is powered by advertising, then high visitor counts translate directly to increased revenue.

Website design is crucial — making mistakes when it comes to the way that users interact with your site is a surefire way to lose leads and visitors as people fail to be captured by your site. Maybe it’s too complicated, maybe it’s not informative enough, or maybe it’s too slow. In any case, you need to get your site running as smoothly as possible.

We’re in the midst of possibly the most disruptive global crisis since World War II — the COVID-19 pandemic has ravaged individual lifestyle, communities, governments, and businesses across the globe. In the United States alone, more than 30 million people have filed for unemployment since mid-March, constituting almost a fifth of the workforce.

We believe in Santa Clause… do you? This year, the fat (sorry – “full figured”) man in the red suit […]

Back when the Internet first became a “thing”, the idea of having a business website was a bit of a […]