Articles

One of the primary goals of most marketing efforts is successful conversion. All the effort spent engaging potential customers, building […]

The UI and UX of a website directly affect user engagement across digital content. However, the uninitiated may find it […]

Dark mode settings affect a customer’s or user’s overall online experience, and brands need to pay close attention to the […]

We now live in a primarily mobile-first society, which means 80% of web traffic comes from mobile phones. That number […]

A user experience (UX) designer creates and optimizes the user interface for speed, response times, and other factors influencing the […]

QR codes are almost 30 years old, but they’re only recently enjoying a renaissance. For years, they were inconvenient and […]

Your website is the hub of all your marketing efforts. All of your emails, social posts, and search ads lead back to your website, and when they do, they need somewhere to land. You can build as many landing pages as you want — pages for sales, specific campaigns, particular channels, and even unique products — but the most important thing is to convert the visitors on those pages to paying customers. Here’s how to do that.

Bringing in website visitors is all well and good, but unless you’re running an ad-supported site, visitors aren’t keeping the lights on. You need to turn those visitors into leads so you can turn those leads into paying customers. The broader part of your strategy is simple, even if it's not easy. Make a good product, write good content, and market your content so that the right people visit your website. That's the basis for getting the kind of visitors you want to convert in the first place, but we're not here to talk about that. We're here to talk about what happens once a visitor arrives at your website.