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Boost Sales and Marketing Alignment by Tracking and Measuring Quantifiable Results We can’t talk about sales and marketing alignment — […]

You probably already have a customer success department, hard at work helping your customers with their onboarding and education needs. […]

Marketing is all about setting goals, analyzing campaigns, and measuring success based on whether you met those goals. Simple enough, […]

No, not a marketing team. And not a pure customer success team, either. Customer marketing is a hybrid of the […]

Dashboards And Reporting If you’re not keeping an eye on your goals on a monthly (even daily) basis, you run […]

Marketers like to think they have their fingers on the pulse of pop culture, technology, web use, consumer habits, and […]

Blogging is already helping your site’s SEO, just by keeping your website fresh, relevant, and helpful. The more you write […]

Currently, over 4.26 billion people use at least one social media platform, which equates to more than half the world’s […]