Articles

The COVID-19 pandemic had a profound impact on every aspect of the global economy, from manufacturing to retail to transportation. […]

Looking forward to 2021, how should you continue to ride the sudden uptick in the effectiveness of social media and leverage the new optimism of a post-COVID world? Harvard Business Review has some suggestions.

When you’re first starting your company, marketing is a much simpler proposition — one you can probably handle yourself with a single in-house employee. As your business grows, your marketing needs will become more complex and you may not be able to keep up. Is it time for you to bring in outside help? Here are a few signs to look out for.

Marketing has always been an evolving industry. Technological advances have made it easier than ever to track, plan, and execute campaigns across multiple channels. This while the number of channels has grown substantially in the last decade. Planning requires considering trends in the micro and macroeconomic spaces. The COVID-19 pandemic has upended the American economy to an unprecedented extent, and social issues like Black Lives Matter and climate change have put new pressures on companies and brands to take a stand.

When you hire a new agency, there’s a lot you should look for — primarily transparency, communication, and experience. But the search process is just the first step. A successful relationship between your organization and your marketing agency depends on a successful onboarding. With that in mind, here are a few of the steps you should expect.

The modern consumer is absolutely inundated with marketing seeing an average of 5,000 marketing messages a day. The reach and coordination of an integrated marketing campaign is one of the only effective ways to cut through that clutter. Ready to start building an integrated marketing campaign? Here’s how to do it.

The buyer’s journey is the process that any person goes through on their way to making a purchase, starting with the very first time they realize that there’s a problem that they’d like to solve. Here’s why you should care.

If you’re not running an integrated marketing strategy, you probably should be, and that means hiring a full-service integrated marketing agency that knows their way around the myriad techniques and channels you’ll be using. But to make sure you’re getting the best possible results from your marketing agency, there are a few things you should keep in mind.