Articles

More than three-quarters of marketers are using an inbound marketing strategy, and we’re no exception. We’ve been an inbound marketing […]

Do you want to build a low-cost lead-generating inbound marketing program? Here are a few things you need to think […]

The buyer’s journey is a description of the phases that a buyer goes through before making a purchase. In the […]

The COVID-19 pandemic had a profound impact on every aspect of the global economy, from manufacturing to retail to transportation. […]

Looking forward to 2021, how should you continue to ride the sudden uptick in the effectiveness of social media and leverage the new optimism of a post-COVID world? Harvard Business Review has some suggestions.

When you’re first starting your company, marketing is a much simpler proposition — one you can probably handle yourself with a single in-house employee. As your business grows, your marketing needs will become more complex and you may not be able to keep up. Is it time for you to bring in outside help? Here are a few signs to look out for.

Marketing has always been an evolving industry. Technological advances have made it easier than ever to track, plan, and execute campaigns across multiple channels. This while the number of channels has grown substantially in the last decade. Planning requires considering trends in the micro and macroeconomic spaces. The COVID-19 pandemic has upended the American economy to an unprecedented extent, and social issues like Black Lives Matter and climate change have put new pressures on companies and brands to take a stand.

When you hire a new agency, there’s a lot you should look for — primarily transparency, communication, and experience. But the search process is just the first step. A successful relationship between your organization and your marketing agency depends on a successful onboarding. With that in mind, here are a few of the steps you should expect.